Well the foundation of Social Media Optimization is of course the blog, whilst many other Social Medias exist this is the key tool in most webmasters arsenal. It seems evident that nobody in their right mind would ignore blogging when undertaking any SEO campaign never mind a SMO campaign which is centred on this type…
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Well, before explaining how social media optimization works it would be poignant to explain what social media optimization is. It is of course on of the less familiar aspects of SEM even to many of the “experts” in this field, who prefer to concentrate on search engine optimization. It is very undervalued and under competed.…
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Search engines are notorious for their inability to update quickly, the idea of the search engine spiders being able to crawl the entire web for new pages at a moments notice was simply unfathomable. The power involved in searching the entire internet and keeping the search engines as close to real time as we know…
DetailsWith Microsoft desperately trying to move forward in its ever loosing battle to provide the number one search engine it has signed non exclusive deals with both Facebook and Twitter in an attempt to integrate there live feed update services to Bing. Is this a sign of desperation on Microsoft’s part? Trying to cash in…
DetailsMany webmasters seem to focus way too much on Google page rank, it was even removed from Google’s webmaster tools to try and compete with this problem. The Google page rank was seen as a sure fire way to monitor exactly how well your site was doing and even see exactly how your competitors were…
DetailsWell the Google bots currently cannot see sites produced in AJAX just the same way they can’t see flash and struggle with java and though most java is not in AJAX the google bots ability to see AJAX would enable many webmasters to add much more appealing content to their sites. The scripts are particularly…
DetailsWhat is link building? Link building is an integral part of increasing page rank and increasing your ranking in any search engine. This is the process of creating backlinks to a web page. Link building is known to be the most time consuming, costly and difficult part of SEO and due to its time…
DetailsPage rank is one of the main factors taken into account when Google decides what page to place your page on. So this makes having a good page rank very important, so if your page rank is a little to low, then this could be why you don’t rank very well and that is why…
DetailsThis link popularity tool measures the amount of links pointing towards any given site; this is an absolutely essential tool for any link building campaign. Especially due to the fact the Google toolbar does not update regularly so you cannot truly see a potential links page rank to judge its value completely. Whereas this tool…
DetailsTo calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site. PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)) That’s the equation that calculates a page’s PageRank. It’s the original one that was published when PageRank…
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